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Common Sense - Everything Never Changes

Posted by Michael Walsh (Check me out!) on October 8th, 2006
Tagged as: Copywriting, Long Tail

In 1776, just months before the signing of The Declaration of Independence, Thomas Paine wrote Common Sense, a strong defence of American Independence from England.

Being English, anti-monarchist writings like this weren’t exactly on my school literature’s top 10 list, meaning that I have only just discovered it’s existence (thanks Nicholas Cage ;-)) .

I find manifestoes , essays or writings like this truly fascinating. In a world sullied by tales of Anthony Hilder’s list of the “Brotherhood of Death”, the thoughts and feelings of historical intellectuals, journalists and religious thinkers is downright purifying.

Right on the second page of the introduction, the raison d’être of governments is laid out clearly and succinctly, confirming the point I made in my last post:

SOME writers have so confounded society with government, as to leave little or no distinction between them; whereas they are not only different, but have different origins. Society is produced by our wants, and government by our wickedness; the former promotes our happiness POSITIVELY by uniting our affections, the latter NEGATIVELY by restraining our vices. The one encourages intercourse, the other creates distinctions. The first is a patron, the last a punisher.

Society in every state is a blessing, but Government, even in its best state, is but a necessary evil; in its worst state an intolerable one: for when we suffer, or are exposed to the same miseries BY A GOVERNMENT, which we might expect in a country WITHOUT GOVERNMENT, our calamity is heightened by reflecting that we furnish the means by which we suffer. Government, like dress, is the badge of lost innocence; the palaces of kings are built upon the ruins of the bowers of paradise. For were the impulses of conscience clear, uniform and irresistibly obeyed, man would need no other lawgiver; but that not being the case, he finds it necessary to surrender up a part of his property to furnish means for the protection of the rest; and this he is induced to do by the same prudence which in every other case advises him, out of two evils to choose the least. Wherefore, security being the true design and end of government, it unanswerably follows that whatever form thereof appears most likely to ensure it to us, with the least expense and greatest benefit, is preferable to all others. (source: ushistory.org)

This pre-dates the Declaration of Independence… I find the contrast between the goals of man to better his own standing and the controls imposed by necessity simply astounding, even more so as these same contrasts exist today.

Modern-day conspiracy theories aside, I still think that blogs are the voice of a new population, the one that has been promised yet never realized ever since the arrival of the Internet.

It is a new ground, populated by pioneers and formed through an overwhelming desire to speak out, declare our individal worth and be heard by others.

Paine continues:

In order to gain a clear and just idea of the design and end of government, let us suppose a small number of persons settled in some sequestered part of the earth, unconnected with the rest; they will then represent the first peopling of any country, or of the world. In this state of natural liberty, society will be their first thought. A thousand motives will excite them thereto; the strength of one man is so unequal to his wants, and his mind so unfitted for perpetual solitude, that he is soon obliged to seek assistance and relief of another, who in his turn requires the same. Four or five united would be able to raise a tolerable dwelling in the midst of a wilderness, but one man might labour out the common period of life without accomplishing any thing; when he had felled his timber he could not remove it, nor erect it after it was removed; hunger in the mean time would urge him to quit his work, and every different want would call him a different way. Disease, nay even misfortune, would be death; for, though neither might be mortal, yet either would disable him from living, and reduce him to a state in which he might rather be said to perish than to die.

Thus necessity, like a gravitating power, would soon form our newly arrived emigrants into society, the reciprocal blessings of which would supercede, and render the obligations of law and government unnecessary while they remained perfectly just to each other; but as nothing but Heaven is impregnable to vice, it will unavoidably happen that in proportion as they surmount the first difficulties of emigration, which bound them together in a common cause, they will begin to relax in their duty and attachment to each other: and this remissness will point out the necessity of establishing some form of government to supply the defect of moral virtue. (source: ushistory.org)

In Naked Conversations, Shel Israel tells of how he shared drinks with John Naisbitt who hit him with the declaration “Everything Never Changes”. As I’m inclined to agree with this concept, it seems to me only a matter of time before the blogosphere evolves to such a degree that colonies will form controlled by regulating bodies.

Some convenient tree will afford them a State House, under the branches of which the whole Colony may assemble to deliberate on public matters. It is more than probable that their first laws will have the title only of Regulations and be enforced by no other penalty than public disesteem. In this first parliament every man by natural right will have a seat.

But as the Colony encreases, the public concerns will encrease likewise, and the distance at which the members may be separated, will render it too inconvenient for all of them to meet on every occasion as at first, when their number was small, their habitations near, and the public concerns few and trifling. This will point out the convenience of their consenting to leave the legislative part to be managed by a select number chosen from the whole body, who are supposed to have the same concerns at stake which those have who appointed them, and who will act in the same manner as the whole body would act were they present. If the colony continue encreasing, it will become necessary to augment the number of representatives, and that the interest of every part of the colony may be attended to, it will be found best to divide the whole into convenient parts, each part sending its proper number: and that the ELECTED might never form to themselves an interest separate from the ELECTORS, prudence will point out the propriety of having elections often: because as the ELECTED might by that means return and mix again with the general body of the ELECTORS in a few months, their fidelity to the public will be secured by the prudent reflection of not making a rod for themselves. And as this frequent interchange will establish a common interest with every part of the community, they will mutually and naturally support each other, and on this, (not on the unmeaning name of king,) depends the STRENGTH OF GOVERNMENT, AND THE HAPPINESS OF THE GOVERNED. (source: ushistory.org)

Witness b5media. Is this the future of blogging already in the making? Large communities of bloggers all regulated under one “colonized” roof? I can’t wait to see how b5media develops and whether it spearheads

a “controlled revolution” of a “revolutionary media”.

If nothing else I can’t wait to see what’s left for us outsiders once the new powers have signed their own constitution.


Here then is the origin and rise of government; namely, a mode rendered necessary by the inability of moral virtue to govern the world; here too is the design and end of government, viz. Freedom and security. And however our eyes may be dazzled with show, or our ears deceived by sound; however prejudice may warp our wills, or interest darken our understanding, the simple voice of nature and reason will say, ’tis right. (source: ushistory.org)

Perhaps, though, when the dust settles, there will indeed be a long tail left over for the rest of us. After all if powerful colonoies of self-regulated organizations form, they will more than likely be listed enterprises with a responsability to their shareholders and financial backers to produce profit. That alone must surely limit their scope.

Everything never changes, you say? That won’t stop some people from trying.

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Legislation after the long tail

Posted by Michael Walsh (Check me out!) on October 5th, 2006
Tagged as: Uncategorized

I knew this was going to happen. 2 chapters in and I’m already hooked.

Finding out how our web-driven society is changing is like watching the DaVinci Code unfold in slow motion.

So the world of hits has become a world of niches. I like the sound of that.

Yet I do see a fly in the ointment. Normally technology and/or society changes, then governments legislate. In Italy for example, emails weren’t recognized as legally-binding documents untill about two years ago.

They do catch up but often there is a worrying gap between the moment the change appears on the radar and the introduction of some new control, law or tax.

This gap is of course a land of opportunity for early adapters but when the opportunity for some turns into a benefit for the many and we reach the tipping point for whatever change has arrived, government legislation can and often does get in the way.

So what happens when all the bits and pieces I need to satisfy my chosen niche happen to come from outside my national legislation? Will the old guard obstruct even more opportunities? Come to think of it, how will national governments cope with infinite choice? Does web-based TV content signal the end for national television licences?

I for one sincerely hope so. If the supply-industry as a whole has to adapt in order to compete in a world of ininite choice, I don’t see why governments should have it any easier.

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Never underestimate what a blue fish can do for you…

Posted by Michael Walsh (Check me out!) on October 2nd, 2006
Tagged as: Uncategorized

OK. Finished Naked Conversations and am really starting to see where it all fits together.

Thing is, this consumer-empowering standpoint really is so far from where I am right now and what I do that it’s gonna take a pretty big yank at the wheel to turn this ship around…

I expect the Long Tail to be just as ground-shaking and equally difficult to get across to my “interruption” clients. I just wish I could get to some seminars on the subject. Lucky yanks ;-)

For now, I’ll take Dori’s advice: just keep swimming… just keep swimming…

PS I want to try and hook this blog up with some of my favourites, but I’m so wet behind the ears in blogsville that I wouldn’t recommend anyone holding their breath. Can anyone out there help?

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Silence is not golden

Posted by Michael Walsh (Check me out!) on September 29th, 2006
Tagged as: Uncategorized

Have any you read Shel Israel’s post on the exploding batteries saga and Sony’s reluctance to talk?

A number of years ago I was involved in a crisis management team set up to “protect” the dodgy management practices of a bank that was imploding. I was young and naive and it was one of my first insights into the corridors of power of senior bank management so I leapt at the chance.

At first no-one “saw” what was happening except for a single, stubborn online American journalist who just wouldn’t let it drop but because he was alone, the PR spinners (my bosses) decided to keep silent. He went public and in a few days the story was global and the end of the road was in sight, as at that point, the snowball had grown out of all proportion.

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To bare too soon?

Posted by Michael Walsh (Check me out!) on September 29th, 2006
Tagged as: Uncategorized

I have just finished chapter 9 of “Naked conversations” and it’s made me realize what a steep hill I’ve given myself to climb.

The 10 reasons why companies shouldn’t blog and the FUD concept (Fear, Uncertainty and Doubt) that “..reflects corporate inertia to changing existing systems” rang more than a few familiar bells.

There’s a lot more to jumping on the bandwagon than a good leap. I agree that it takes focus and a solid foothold if you’re going to avoid bloody noses.

So how is the 1D PR world I live in going to change and adapt to 2D dialogues? I’m not in the position to answer that question yet but it’s one I’ve started asking myself.

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It was a busy one today. “Same old same old” sprin…

Posted by Michael Walsh (Check me out!) on September 28th, 2006
Tagged as: Uncategorized

It was a busy one today. “Same old same old” springs to mind but lessons are there to be learned if we open our eyes and minds.

Today I learnt an important lesson and that was to find out about myself by going public with my thoughts.

It’s not easy being innovative in one of the world’s most creative nations accursed by age-old PR principles but it sure is fun trying to put new ideas and concepts into practice!

There are very few English/American copywriters in Italy (or at least I think there are) so in a way it’s a lonely path but I have always felt that this country, it’s creations and history needs a broader platform to shout about its true beauty so I’m looking forward to seeing and sharing just what can be done.

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