Role model
Posted by Michael Walsh (Check me out!) on October 31st, 2006
Tagged as: Social Media
There’s something that’s been bothering me for a while and I’ve only just understood what it is.
Has anyone noticed that when IT companies start blogging, they start promoting themselves on various levels? Product, Business, Channel, Service and even Market Position…
This is all very well and I don’t want to criticise proven practices, but I think IT companies should make a very clear division between the interests of its customers and those of its shareholders when talking to the public at large.
When you write body copy for brochures, flyers or any other “collateral” used to promote a company’s product, your audience is the buying public. Whether they buy it from the manufacturer/vendor directly or from their favourite tech store is largely irrelevant. If the product fits, they’ll buy it.
When you write a corporate brochure, press release or conference presentation your audience is entirely different, and the tone of language used changes accordingly.
Lately I’ve been monitoring IT blogs from as many component manufacturers and big brand vendors as possible and I’ve noticed that “the message” is often blurred by other issues such as market share or the direct/indirect model argument.
This is great if you’re an investor, but gives a confused message to the buying public. At what point is the difference between direct and indirect business models relevant to them?
There are moments when best practice, channel strategy and product development are necessarily aggregated but surely this shouldn’t become a “standard”, unless of course you are prepared to get on the blogosphere at a corporate level, but leave the customer behind.
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Is St. Francis online??
Posted by Michael Walsh (Check me out!) on October 19th, 2006
Tagged as: Social Media
I’m still in awe over my Umbria trip. There’s always going to be a natural affinity between a Brit and that region of Italy. Hey, I’m no different the the next guy!
This week has been a sort of awakening. Seth repeats Nike’s Mantra and he’s right. When you do start something, the rest just can’t stop itself from falling on you.
On the one hand I’m still finding my way around the blogosphere, carefully tiptoeing from blog to blog in a vain attempt to see life from the outside. On the other I have learnt that sometimes, people you are taught to fear are often your greatest allies.
High profile social media is like the main event at a Las Vegas a boxing event. Yet for every testosterone-filled thug bulldozing his (so far not her) way through other people’s reputations, there are just as many willing to stick their own necks out for you.
Umbria was magical, but the blogosphere is even more surprising.
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