SEO Course update
Posted by Michael Walsh (Check me out!) on December 6th, 2006
Tagged as: Me
My absence from this blog is painfully embarassing.
My excuse is honourable though - I’m learning.
I’m learning everything about split testing, adsense, content, deep linking and I haven’t even got to html yet..
I’ve listened to Brad Fallon, Andy Jenkins, Nancy Andrews, Dave Taylor, Tim Carter and the late, great Ken Giddens and my brain is beginning to boil.
My (white) hat goes off to these guys. They’re all electrifyingly brilliant.
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Sailing in Second Life
Posted by Michael Walsh (Check me out!) on November 24th, 2006
Tagged as: Me
Man time is really becoming the new gold.
It’s been a busy busy week but there is definitely light in this tunnel. I’m not sure whether it’s coming through cracks in the wall or there really is an end but it’s definitely light.
I have spent the best part of this week exploring Second Life, and have to admit I’m not sure I’m any wiser now than when I started.
It’s a magical place, filled with intelligent, polite avatars alongside some real fruitcakes.
I had a wonderful sandwich at my local “real” bar while my avatar gyrated on a dancefloor for $LIN2 every 15 minutes.
But that aside, I’m beginning to see the potential, and there’s certainly plenty of that. Like any unexplored world, the opportunities are limited only by our own imagination.
Yet in the world of corporate missions, Second Life really rocks the boat.
If only there were 48 hours in a day, then my own personal second life would stand a chance.
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Embryo-blog
Posted by Michael Walsh (Check me out!) on November 4th, 2006
Tagged as: Me
You’ve seen the little widget on the right no?
Very clever thing created by Hugh Macleod over on his Gaping Void site. Sort of like daily guidance for geeks 
I’m sort of in need of guidance myself right now. I’m just about ready to call a meeting and bring in the big boys to discuss their corporate blog.
It’s been a long journey helped no end by Richard@Dell (you’ve gotta love that surname!). I have already thanked him in an earlier post but as one of the (public) driving forces behind our single biggest “competitor”, his generosity and openness puts him (and Dell for that matter) at the very top of the social tree. Maximum respect.
I’ve got 2 brochures and a whitepaper to deliver by Monday (fat chance), and then it’s full speed ahead with the blog preparations. Now or never..
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Extreme socializing tours
Posted by Michael Walsh (Check me out!) on October 23rd, 2006
Tagged as: Me
While we’re all discovering how to navigate in the land of the social, some clever people have come up with a site designed to show newbies around the increasingly popular virtual worlds, like World of Warcraft and Second Life.
“Synthravels is the first organization to offer a complete guide service to all the people who want to make a tour in virtual worlds without knowing these new realities, even if they have never put their feet in these strange, synthetic grounds.” says their site.
I don’t mind admitting that these virtual communities scare the bejesus out of me. It’s bad enopugh convincing clients to embrace social media. Virtual communities is pushing it waaay beyond credible.
Second Life recently got a credibility boost after Reuters opened an agency and IBM started holding corporate meetings there.
Having said that, it is a fascinating transformation in the way we represent ourselves. I’m not sure I’ve fully grasped the point of the original names requirement. I mean getting major personalities like, I don’t know, Carlos Ghosn - CEO of Renault Nissan, to go online under the name of Bungo Kaloterakis seems to me the wrong side of lunacy, although having said that Renault does build some looney cars…
Sorry, can’t stop now, I’ve got a virtual tour bus to catch.
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Can you copyright Web 2.0?
Posted by Michael Walsh (Check me out!) on October 22nd, 2006
Tagged as: Me
This is a good one.
There was a lot of speculation over copyright infringement at YouTube before Google took over the reins. Now it’s gaining momentum and all the copyright lawyers have started dusting their suits off.
As it turns out, YouTube doesn’t carry a direct responsibility for the content that appears on its site. They even say so on their guidlines page. I read a post by Mark Cuban over at CNet.
Basically, while it was starting up, no-body cared. Now it’s a suit-wearing mega-site with the keys to millions of amateur/pro videos, it’s washing its hands of all and any responsibility to the people that made it what it is.
Napster took us there a few years back and they were shut down with aggression. I don’t see how YouTube can “host” copyright material and not be hung, drawn and quartered as Shawn Fanning was.
The safe alternative is Revver. But until I read Mark’s mail this morning, I will admit this site had passed beneath the radar, which gives you some idea to its viral limitations over YouTube’s.
I am wondering if the same applies to blog content. If you host a site which uses and/or refers to material written by others, and you give credits, links and all the rest, are you promoting them, or ripping them off?
In social networks, we are all footholds for each other. If I’m not allowed to use yours, do we both slip?
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Scratching the surface
Posted by Michael Walsh (Check me out!) on October 15th, 2006
Tagged as: Me
I’m impressed. I never imagined blogging could be the new realm of like-minded professionals but this social medium has uprooted and tossed aside my fear of identifying myself and has, once and for all, demonstrated that even someone as far out on the long tail as me can add considerable weight to the debate.
I am a ghost writer. More than simply writing in someone else’s shadow, for the majority of my clients, I simply do not exist. I’ve been hidden away for so long I almost forgot my identity. But then along came a spider, sat down beside her, and scared my fear away.
There is something magical about the moment something clicks. The instant it dawns on you that what you have been doing so far was just scratching the surface, and that if you push a little harder, you can actually overcome obstacles you’d become so used to they have become part of your scenery.
Call it inspiration, call it discovery but from where I stand, that moment is happening right now. What’s really strange, is that the biggest encouragement has come from one of my client’s single largest competitors.
This form of encouragment is, I believe, a clear demonstration of just how important mutual professional respect is for healthier comptetition and, ultimately, a better relationship with the market as a whole.
So many thanks to Richard for his unexpected yet thoroughly appreciated comments both on and off the beaten track.
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