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The irresistible change of 2007

Posted by Michael Walsh (Check me out!) on December 31st, 2007
Tagged as: Copywriter, Ken Robinson, Richard Binhammer

Hot on the heels of Richard’s end-of-year wrap up and well-wishings, I feel morally, professionally and compassionately compelled to do the same.

For all his generosity, consistency and more-than-welcome attention though, Richard has been unable to overcome those barriers that confine me and this blog to the dreaded but unquestionably deserved “occasional writer” category.

Yet his is the sort of support that keeps you afloat, and so if there is anyone I must thank for encouraging me to take this medium further, it is him.

2007 has been a watershed in my career as a copywriter or, as I commonly refer to myself, the IT world’s biggest ghost-writer.

I have always been out of the spotlight, whisked secretly into meetings with high-level management to help put sense to the latest initiative/product/idea and get the message out.

And this year I’ve written for occasions, launches, announcements and anniversaries that were once beyond the scope of my wildest dreams and aspirations. Now I’m churning out a couple a month.

But in 2007 with the arrival of the kind of relationships possible through blogging that this blog can only claim to scratch the surface of, everything I do and stand for changed ever so slightly but enough to raise questions. No longer absolute and unquestionable, it became relative.

There is a wonderful passage in Sir Ken Robinson’s book, Out of Our Minds, in which he says:

The dynamics of culture result in an irresistible process of change. Contemporary ways of life are not only different from those of the Victorians, they were largely unpredicted and essentially unpredictable. Cultural change is rarely linear and uniform. It results from a vortex of influences, which is hard enough to understand with hindsight and impossible to plan in advance.

I think the relativity of blogging is a pretty damned good example of the vortex of influences Sir Ken refers to and the accountability of thoughts, opinions and most of all ideals leads to the irresistible process of change he mentions at the beginning.

How far we’ve come is easy to measure. We all use the New Year to join the dots. I personally can claim a small victory in changing the way my biggest client sees itself in relation to the outside world and believe me that’s no mean feat.

But like Sir Ken infers, how far we as a community are going to take it is anyone’s guess.

I for one have a few things I’m going to try out in 2008. After all, if it’s irresistible, why fight it?

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Common Sense - Everything Never Changes

Posted by Michael Walsh (Check me out!) on October 8th, 2006
Tagged as: Copywriter, Copywriting, Long Tail, Naked Conversations, Shel Israel, Thomas Paine

Right on the second page of the introduction, the raison d’être of governments is laid out clearly and succinctly, confirming the point I made in my last post:

SOME writers have so confounded society with government, as to leave little or no distinction between them; whereas they are not only different, but have different origins. Society is produced by our wants, and government by our wickedness; the former promotes our happiness POSITIVELY by uniting our affections, the latter NEGATIVELY by restraining our vices. The one encourages intercourse, the other creates distinctions. The first is a patron, the last a punisher.

Society in every state is a blessing, but Government, even in its best state, is but a necessary evil; in its worst state an intolerable one: for when we suffer, or are exposed to the same miseries BY A GOVERNMENT, which we might expect in a country WITHOUT GOVERNMENT, our calamity is heightened by reflecting that we furnish the means by which we suffer. Government, like dress, is the badge of lost innocence; the palaces of kings are built upon the ruins of the bowers of paradise. For were the impulses of conscience clear, uniform and irresistibly obeyed, man would need no other lawgiver; but that not being the case, he finds it necessary to surrender up a part of his property to furnish means for the protection of the rest; and this he is induced to do by the same prudence which in every other case advises him, out of two evils to choose the least. Wherefore, security being the true design and end of government, it unanswerably follows that whatever form thereof appears most likely to ensure it to us, with the least expense and greatest benefit, is preferable to all others. (source: ushistory.org)

This pre-dates the Declaration of Independence… I find the contrast between the goals of man to better his own standing and the controls imposed by necessity simply astounding, even more so as these same contrasts exist today.

Modern-day conspiracy theories aside, I still think that blogs are the voice of a new population, the one that has been promised yet never realized ever since the arrival of the Internet.

It is a new ground, populated by pioneers and formed through an overwhelming desire to speak out, declare our individal worth and be heard by others.

Paine continues:

In order to gain a clear and just idea of the design and end of government, let us suppose a small number of persons settled in some sequestered part of the earth, unconnected with the rest; they will then represent the first peopling of any country, or of the world. In this state of natural liberty, society will be their first thought. A thousand motives will excite them thereto; the strength of one man is so unequal to his wants, and his mind so unfitted for perpetual solitude, that he is soon obliged to seek assistance and relief of another, who in his turn requires the same. Four or five united would be able to raise a tolerable dwelling in the midst of a wilderness, but one man might labour out the common period of life without accomplishing any thing; when he had felled his timber he could not remove it, nor erect it after it was removed; hunger in the mean time would urge him to quit his work, and every different want would call him a different way. Disease, nay even misfortune, would be death; for, though neither might be mortal, yet either would disable him from living, and reduce him to a state in which he might rather be said to perish than to die.

Thus necessity, like a gravitating power, would soon form our newly arrived emigrants into society, the reciprocal blessings of which would supercede, and render the obligations of law and government unnecessary while they remained perfectly just to each other; but as nothing but Heaven is impregnable to vice, it will unavoidably happen that in proportion as they surmount the first difficulties of emigration, which bound them together in a common cause, they will begin to relax in their duty and attachment to each other: and this remissness will point out the necessity of establishing some form of government to supply the defect of moral virtue. (source: ushistory.org)

In Naked Conversations, Shel Israel tells of how he shared drinks with John Naisbitt who hit him with the declaration “Everything Never Changes”. As I’m inclined to agree with this concept, it seems to me only a matter of time before the blogosphere evolves to such a degree that colonies will form controlled by regulating bodies.

Some convenient tree will afford them a State House, under the branches of which the whole Colony may assemble to deliberate on public matters. It is more than probable that their first laws will have the title only of Regulations and be enforced by no other penalty than public disesteem. In this first parliament every man by natural right will have a seat.

But as the Colony encreases, the public concerns will encrease likewise, and the distance at which the members may be separated, will render it too inconvenient for all of them to meet on every occasion as at first, when their number was small, their habitations near, and the public concerns few and trifling. This will point out the convenience of their consenting to leave the legislative part to be managed by a select number chosen from the whole body, who are supposed to have the same concerns at stake which those have who appointed them, and who will act in the same manner as the whole body would act were they present. If the colony continue encreasing, it will become necessary to augment the number of representatives, and that the interest of every part of the colony may be attended to, it will be found best to divide the whole into convenient parts, each part sending its proper number: and that the ELECTED might never form to themselves an interest separate from the ELECTORS, prudence will point out the propriety of having elections often: because as the ELECTED might by that means return and mix again with the general body of the ELECTORS in a few months, their fidelity to the public will be secured by the prudent reflection of not making a rod for themselves. And as this frequent interchange will establish a common interest with every part of the community, they will mutually and naturally support each other, and on this, (not on the unmeaning name of king,) depends the STRENGTH OF GOVERNMENT, AND THE HAPPINESS OF THE GOVERNED. (source: ushistory.org)

Witness b5media. Is this the future of blogging already in the making? Large communities of bloggers all regulated under one “colonized” roof? I can’t wait to see how b5media develops and whether it spearheads

a “controlled revolution” of a “revolutionary media”.

If nothing else I can’t wait to see what’s left for us outsiders once the new powers have signed their own constitution.

Here then is the origin and rise of government; namely, a mode rendered necessary by the inability of moral virtue to govern the world; here too is the design and end of government, viz. Freedom and security. And however our eyes may be dazzled with show, or our ears deceived by sound; however prejudice may warp our wills, or interest darken our understanding, the simple voice of nature and reason will say, ’tis right. (source: ushistory.org)

Perhaps, though, when the dust settles, there will indeed be a long tail left over for the rest of us. After all if powerful colonoies of self-regulated organizations form, they will more than likely be listed enterprises with a responsability to their shareholders and financial backers to produce profit. That alone must surely limit their scope.

Everything never changes, you say? That won’t stop some people from trying.

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