Reasons to believe
Posted by Michael Walsh (Check me out!) on December 8th, 2009
Tagged as: Social Media
Just in case you needed a reason to believe in Social Media… Here are 10 I found here and there on the web.
#1
Because 3 out of 4 Americans use social technology.
Forrester, The Growth Of Social Technology Adoption, 2008
http://www.forrester.com/Research/Document/Excerpt/0,7211,44907,00.html
#2
Because 2/3 of the global Internet population visit social networks.
Nielsen, Global Faces & Networked Places, 2009
http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/03/nielsen_globalfaces_mar09.pdf
#3
Because visiting social sites is now the 4th most popular online activity — ahead of personal email.
Nielsen, Global Faces & Networked Places, 2009
http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/03/nielsen_globalfaces_mar09.pdf
#4
Because the time spent on social networks is growing at 3X the overall Internet rate, accounting for circa 10% of all Internet time.
Nielsen, Global Faces & Networked Places, 2009
http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/03/nielsen_globalfaces_mar09.pdf
#5
Because the monthly growth rate of Twitter users from January to February 2009 was 1382%.
Mashable, March 16th, 2009
http://mashable.com/2009/03/16/twitter-growth-rate-versus-facebook/
#6
Because 93% of social media users believe a company should have a presence in social media.
Cone, Business in Social Media Study, September 2008
http://www.coneinc.com/news/request.php?id=1183
#7
Because 85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers.
Cone, Business in Social Media Study, September 2008
http://www.coneinc.com/news/request.php?id=1183
#8
Because social media is democratizing communications at an unprecedented rate.
“Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.”
Rupert Murdoch, Wired magazine, June 2006
http://www.wired.com/wired/archive/14.07/murdoch.html
#9
Because If Facebook were a country, it would be the 8th most populated in the world, just ahead of Japan.
Mark Zuckerberg, Founder and CEO Facebook - January 7, 2009
http://blog.facebook.jp/blog.php?post=46881667130
#10
Because for companies, resistance to social media is futile.
“Millions of people are creating content for the social Web.
Your competitors are already there.
Your customers have been there for a long time.
If your business isn’t putting itself out there, it ought to be.”
BusinessWeek, February 19, 2009
http://www.businessweek.com/technology/content/feb2009/tc20090218_335887.htm
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