Long live the community!
Posted by Michael Walsh (Check me out!) on September 1st, 2009
Tagged as: Projects, Social Media
I’ve been looking forward to writing this post.
It’ll be a short one, as there’s lots to do, but you will excuse me if I gloat for a little while.
TheAcerGuy blog today took a huge leap forward and I wanted to share it with you. I’ve been given the green light to invite the site readers to conduct and publish reviews of Acer products on the blog itself.
This might not seem like a big deal to you but in actual fact it’s a massive shift in and to be perfectly honest, I’m not sure they know what they’ve started.
I’ve found that blogging is a great communication medium but it’s often seen and used as one-way instrument with two-way results. Hopefully.
I’ve participated in meetings in which digital media experts have outlined their social media strategies and I have come out crying!
Personally I’ve never really been a big fan of dictating the message, probably because that’s what I do for a living. I’m a much bigger fan of building community around a shared objective and that was always the goal with TheAcerGuy and finally after three years it’s going to happen.
Trendwatching this month talks about Transparency Triumph - Reviewing is the new advertising. We’re on the cutting edge then. 
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