Silence has its purpose
Posted by Michael Walsh (Check me out!) on June 17th, 2009
Tagged as: Asides
I’m about to go to the Milan Politecnico to follow a congress on Publicity, creativity, marketing and new media with Philip Kotler.
I really wish I could summon up the excitement to learn - that state of mind that comes when you’re on the pulse and ready to expand your mind as I could do with a serious dose of inspiration right now. No offence to Kotler, but no matter how intellectually lofty and well intentional, I really need to see more social media action from the people I’m going there with.
Show me they’re up to speed, and I’ll move on.
Silence must be one of the most frequently used words of this blog. It seems to crop up time and time again and I’m beginning to wonder whether, given a bit of effort, I could rank on the first page of Google for it.
My silence isn’t distance. It’s a sign that I’m still not free from the clutches of the needs of others which in turn means I’m not free to decide how much time I can dedicate to this site.
My silence isn’t empty. My days are full of challenges and miracles and, professionally speaking at least, I meet every single one of them.
My silence isn’t ignorance. I’m constantly pushing my knowledge, understanding and direct experience of social media.
Silence is a cloaking device. It takes you off the radar, which is pretty good for productivity, but sadly very bad for publicity.
So what’s cooking? Actually quite a lot.
First of all, and more or less in line with the McLeod Principles I’m putting in the hours. Lots of them. Second of all, and perhaps most importantly of all, I’m keeping my day job as a) it pays the bills while Plan B gains traction and b) it’s actually a pretty amazing experience.
So what’s Plan B? I’ve discovered that the hardest part of starting anything worthwhile isn’t the cost of the object itself, it’s my cost. The time needed to get something off the ground is, frankly, far more than you have available and this is the single biggest hurdle to moving the game on.
Plan B is focused on freeing up time by aligning what I do in my day job with what I’m planning to do. And that’s where Social Starter comes into being.
Social Starter is, quite simply, The Acer Guy success story replicated for other clients. Call it a Social Media Starter Kit (hence the name).
Social Starter is also one of the reasons I’m finding it hard to summon up any form of excitement about today’s congress, as I’m tired of witnessing Social Media torn apart and analyzed by professionals when I’d rather be forging another relationship with another client.
Still, you can’t win them all and as Hugh correctly points out, “everybody has their own private Mount Everest they were put on this earth to climb”.
See you after the conference.
Update, I Twittered about the meeting but have to admit I was expecting to get much more from it.
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